If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Product Launch » Thought Leader Development
Download FREE Excerpt
24 Info Graphics
16 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Educating the marketplace about a new product is a vital prerequisite for both a therapy's launch and the critical first years on the market. Physicians in particular are an important focal point of the market education process because they are both prescribers and influencers and are thus a key way that organizations seek to gain a firm foothold in the marketplace. This study examines a number of issues that revolve around physician education tactics and strategies. This field research and benchmarking study also presents benchmarks around types and timing of physician education activities, publication productivity, CME preferences and prevalence and new technology approaches. Executives can use this research to compare their physician education strategies and tactics with those of leading organizations.