Survey Design and Administration

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"Survey Design and Administration"

Study Overview
Efficient, effective measurement of employee commitment, engagement and satisfaction is a primary goal of human resources executives in all industries.  Companies that accurately measure employee opinion are better equipped to continuously increase productivity, employee retention and overall profitability. Companies can use this 19-page document to compare their own methods of designing and administering surveys to measure employee satisfaction and morale to those of the benchmark class.


Key Topics

• Survey frequency
• External Benchmarks/Norms
• Internal Administration vs. Outsourcing
• Survey Analysis Procedures

• A surprising number of companies only conduct surveys on an “as needed” basis (38%).
• Responsibility for conducting surveys lies solely with human resources executives at 63%of companies.
• External benchmarks are important or very important to 57% of the benchmark class. Industry specific benchmarks are the most preferred form of benchmarks among all companies (88%).

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