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Products & Services Marketing Management Digital Marketing

Best Practices for Using Social Media To Drive Business Outcomes

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ID: TB-5050


Features:

Metrics, Graphics


Pages/Slides: 28


Published: Pre-2014


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Best Practices for Using Social Media To Drive Business Outcomes"

STUDY OVERVIEW

With social media marketing maturing this year, how effectively do you think your organization is using social media tools?

To help you understand this and gain a competitive edge, Best Practices, LLC has designed this comprehensive cross-industry benchmarking study. Specifically, this document looks at how leading companies use and manage social media tools to leverage their business activities as well as outlines the many opportunities and risks associated with social media applications. The comparative metrics in this document can be used by marketing and communication executives to evaluate their current social media initiatives with those at top companies.


STUDY TOPICS INCLUDE:

  • Companies’ Maturity Applying Social Media
  • Key Social Media Tools/Applications
  • Impact of Social Media Efforts on Business Objectives
  • Policies for Using Social Media in the Workplace
  • Effectiveness Measures
  • Training for Social Media Professionals

SAMPLE STUDY SLIDE:

Industries Profiled:
Pharmaceutical; Utilities; Medical Device; Health Care; Financial Services; Professional Services; Consulting; Manufacturing; Biotech; Consumer Products; Diagnostic


Companies Profiled:
Janssen Cilag Pharmaceutical; Grupo Uriach; Merck Serono; MidAmerican Energy Company; Emirates Group Emerson Electric; St. Lucia Electricity Services Ltd; Draeger; Dentsply International; MSD; EMSI; Johnson & Johnson; TMP Direct; American Electric Power; Shieldstream; Peco Energy; Talyst; Bayer; Jackson Energy Authority; GlaxoSmithKline; IMS Health; Takeda Pharmaceuticals; n-tara interactive


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.