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Products & Services Sales and Marketing Sales Management Enhancing Selling Effectiveness Planning and Targeting Targeting to Achieve Territory Potential

Territory Targeting Techniques & Thought Leader Development

DB Image

ID: 1111


Features:


Words: 1,056


Published: Pre-2015


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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Practices in this document include: Employing targeting techniques to continuously prioritize customers, time, efforts, samples, and marketing resources. Targeting highest potential customers to drive growth and optimize sales. Targeting thought leaders, specialists and local buyers whose experience and expertise positively influence the opinions and prescription patterns of other customers. Identifying future thought leaders and developing them. Re-targeting thought leaders to drive new product launch sales. Targeting based upon an account’s expected economic value.

Industries Profiled:
Distribution; Pharmaceutical; Retail; Manufacturing


Companies Profiled:
Wal-Mart; Purdue Frederick

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