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Sales and Marketing » Marketing Management » Designing Marketing Strategies » CRM Strategies » Consumer Relationships
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To survive in the dynamic, global e-economy, companies must understand the structures, skill sets, technology, and performance measurements that drive marketing productivity. Today, more than ever before, companies’ future growth and profitability depend on their marketing success. Corporations can use the information in this document to make adjustments in the company's structure and objectives, reflecting the increased importance and prioritization of marketing. This 33-page document details the way marketing executives from benchmark partners explicitly defines its marketing roles and responsibilities, employ marketing performance measurements, and coordinate marketing functions under a centralized CMO in order to maintain high-performing marketing organizations.
This research originated from a Best Practices, LLC consulting project. It was conducted for a client and was based on interviews, database research, literature reviews, on-line data searches, conference proceedings, professional journals and books, academic research, and analysis of past Best Practices, LLC consulting assignments.