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Patient advocacy is an effective way to create a well-informed marketplace. The HIV/AIDS pandemic presents a perfect example of how advocacy initiatives can play a vital role in educating patient groups about not only treatment options but also prevention methods. The history of HIV patient advocacy is a key chapter in the evolution of the relationship between the pharmaceutical industry and patient advocacy groups. In this case study, Best Practices LLC examines how companies such as GlaxoSmithKline, Abbott, Merck and Gilead Sciences created effective advocacy programs and relationships in response to the HIV/AIDS pandemic.
Pharmaceutical; Health Care; Diagnostic
Gilead Sciences; Abbott; Merck; GlaxoSmithKline