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» Products & Services » » Sales and Marketing » New Product Development and Launch » Managing Thought Leader Programs » Managing Performance of Managers and Specialists » Training

Thought Leader Program Management -- Part 1

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ID: 3627

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Words: 1,213

Published: Pre-2020

Delivery Format: Online

 

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  • STUDY OVERVIEW
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Incorporate input from national thought leader physicians to help shape the
product during Phase III and submission, thereby building market acceptance.
As discussed in Chapter 4, leading pharma companies design clinical trials
according to input they receive from thought leader physicians. However, as
one benchmark partner said, “Clinical trial design is just the tip of the
iceberg in terms of the overall medical research plan.” Successful product
managers achieve rapid uptake through utilizing thought leaders to address a
variety of market issues. One benchmark partner effectively manages a cascade
of thought leaders from the global level down to continent or key country
units. At each level, the marketing team first makes sure thought leaders
understand the product and shares the results from clinical trials, actively
seeking feedback ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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