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Products & Services Sales and Marketing New Product Development and Launch Managing Thought Leader Programs Managing Performance of Managers and Specialists Training

Thought Leader Program Management -- Part 2

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ID: 3628


Features:


Words: 1,196


Published: Pre-2016


Delivery Format: Online


 

License Options:


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Develop a formal thought leader management plan that calls for early action and
increased levels of personal interaction.
Like all corporate processes, thought leader management can benefit from
frequent review and continuous improvement. One benchmark partner is currently
revamping its formalized thought leader management plan to better utilize its
resources. The theme of the revision is “broader and earlier.” Hoping to
increase its prominence on the medical community’s radar screen, the company
has already had some success with this strategy and is hoping that deeper
relationships with thought leaders will pay bigger dividends in the future.

To achieve its “broader” goal, the company is increasing the number of people
dedicated to market research ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Firm

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.