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» Products & Services » » Sales and Marketing » New Product Development and Launch » Managing Thought Leader Programs » Managing Performance of Managers and Specialists » Training

Thought Leader Program Management -- Part 2

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ID: 3628

Features:

Words: 1,196

Published: Pre-2019

Delivery Format: Online

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Develop a formal thought leader management plan that calls for early action and
increased levels of personal interaction.
Like all corporate processes, thought leader management can benefit from
frequent review and continuous improvement. One benchmark partner is currently
revamping its formalized thought leader management plan to better utilize its
resources. The theme of the revision is “broader and earlier.” Hoping to
increase its prominence on the medical community’s radar screen, the company
has already had some success with this strategy and is hoping that deeper
relationships with thought leaders will pay bigger dividends in the future.

To achieve its “broader” goal, the company is increasing the number of people
dedicated to market research ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Firm

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