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13 Info Graphics
8 Data Graphics
48 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Pharmaceutical; Biotech; Health Care
AstraZeneca; Sanofi-aventis; GlaxoSmithKline Merck; Pfizer; Schering-Plough
Align field-based medical activities with overall corporate strategy and customer value drivers to fully leverage market opportunities.
Part II: Aligning Field-Based Medical with Overall Objectives
· Segmentation, Targeting and Deployment
· Identifying and Addressing Economic Value Drivers
· Aligning with Corporate Strategy
Part III: Managing Performance
· Building Knowledge
Part III: Providing Support and Communication
· Support Staff Roles
· Role of the Internet and Other Electronic Communication
Part IV: Setting and Measuring Clear Goals
· Shaping Perceptions of the Program Measurement
List of Charts & Exhibits
Field-Based Medical Management Process Map
Summarized Response Matrix
Lessons Learned/Top Challenges Matrix
Thought Leader Segmentation
Thought Leader Segments
Approaches to Field Structure
Pre-Launch vs. Post-Launch
Health Outcomes Research
Disease States Covered
Thought Leaders & Product Life Cycle Management
Span of Control
Profile for Success
FBM Program Deployment
Cross-Functional Performance Success
Program Maturity & Market Impact