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Sales and Marketing » New Product Development and Launch » Optimizing Product Portfolio » Lifecycle Management
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As there are more me-too drugs crowding the marketplace, it is becoming critical to differentiate products through new formulations and delivery methods. To create these necessary new systems, leading companies are re-orienting or refining their development cycles as well as their approaches to lifecycle management.
Leaders in development, both in marketing and R&D, will benefit from this presentation by comparing their own approaches to this area of development to other companies, some of which are leading the way in organizing and resourcing this area. For example, executives can learn when in the clinical trial process companies begin to develop and market drug delivery systems.
Biotech; Pharmaceutical; Health Care; Manufacturing; Consumer Products; Diagnostic; Medical Device
Amgen; Vital Therapies; Bayer; Theratechnologies; DSM Pharmaceutical; Eli Lilly; Procter & Gamble Pharma