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Products & Services Sales and Marketing New Product Development and Launch Managing Development Process Cross-Functional Teams Recruiting and Selecting

Transition and Long-Term Management Excellence of Cross-Functional Teams

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ID: 3621


Features:


Words: 1,285


Published: Pre-2015


Delivery Format: Online


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Maintain core team while adding necessary support personnel.
A core team of marketing and clinical representatives that stays with a product
throughout development can help to create a consistent vision of success.
Frequent turnover often means a loss of that vision – a result that could doom
a product to mediocre performance. One benchmark partner devotes a core drug
development team to the development process early in Phase I. The team starts
with about eight people representing the scientific, clinical and marketing
departments. The top clinical representative leads the development team
through Phase II and the top marketing representative takes over the team
beginning in Phase III ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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