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Best Practice Database
Marketing Management » Marketing Teams: Structure, Staffing and Budgets
Metrics, Summary Matrix
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"U.S. Pharmaceutical Sales & Marketing Operations: Staffing and Efficiency Metrics"
In today’s crowded pharmaceutical market, staffing of key sales and marketing support functions is critical to brand success. These support operations include all relevant activities tied to a product at the U.S. brand team level and/or within shared services including: Market Analytics, Business Planning, Training & Development, Contract Management, Market Research, Strategic Pricing, Meeting Planning, Creative (Media) Services, E-Business, Sales Administration, Field Communications and Promotional Services. This study provides pharmaceutical marketing operations managers with insights on the level of staff investments (FTEs and budget) that are being channeled into leading pharmaceutical brands across all support operations in the U.S. market. Resource metrics are provided separately for both primary and specialty care pharmaceuticals to highlight the specific staffing needs of each care area.
Pharmaceutical and biotech managers may utilize this research to benchmark their own efforts against their industry competitors for marketing success.
KEY TOPIC AREAS
• Brand Revenues & Budget
• Overall Staffing Levels and Investment in US Sales and Marketing Support
• Financial Investment for Key Activities at the Brand Level
• Outsourcing Levels
• Staffing Efficiency Measures
All metrics are segmented by primary or specialty care type, including:
• Average Total FTEs for Brands Across Activities
• Range of Total FTEs for Primary Care Brands Across Activities
• FTE Allocations by Brand Size
• Total FTEs Per Brand for:
Pharmaceutical; Health Care
Solvay Pharmaceuticals; Novo Nordisk; Bayer Specialty Pharmaceuticals; Novartis; Shire; Eli Lilly; GlaxoSmithKline; Abbott Laboratories; Daiichi Pharmaceutical Co.; Ltd.