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» Products & Services » » Customer Service » Customer Relationship Management » Technology

Using CRM to Share Customer Data Across the Company -- Part 1

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ID: 4235

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Published: Pre-2019

Delivery Format: Online

 

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Practices in this document include: Defining customer ownership based on customer needs to provide enhanced service. Establishing a data warehouse to correlate CRM activities with specific market responses and measure the impact of CRM. Prioritizing desired customer information to ensure consistent data collection. Eliminating unnecessary steps to streamline the customer service process and provide immediate answers to customer inquiries.

Industries Profiled:
Pharmaceutical; Government


Companies Profiled:
Sanofi-aventis; Eli Lilly; PSEG; U.S. Department of Veteran's Affairs

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