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Using CRM to Share Customer Data Across the Company -- Part 2

ID: 4236

Features:

Words: 1,506

Published: Pre-2019

Delivery Format: Online

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Practices in this document include: Augmenting information technology systems to support new customer segment definitions and enable enhanced customer segmentation and targeting processes. Leveraging relationship management tools to understand customers and help retain their business throughout their lives. Correlating the impact of customer-focused activities with marketing responses to improve resource allocation. Building on existing vendor relationships to create CRM technologies unique to business needs. Leveraging customer data to improve decision-making and to identify future customer needs.

Industries Profiled:
Pharmaceutical; Retail; Government

Companies Profiled:
Sanofi-aventis; Lands' End; U.S. Department of Veteran's Affairs

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.