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» Products & Services » » Brand Management and Product Leadership » Lifecycle Management

Using Disease Management Systems to Thwart Generic Competitors: A Case Study

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Published: Pre-2019

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Companies seeking to develop strategies and tactics that enhance the post-patent success of products can learn from products that maintained market share in the face of generic competition. Novartis’ Clozaril maintained a large percentage of its market share following its patent loss; this study was aimed at identifying and analyzing critical factors enabling Novartis’ Clozaril to successfully stave off competition from generic products. Best Practices, LLC created this case study through its Business Excellence Board (BEB).

Industries Profiled:
Pharmaceutical


Companies Profiled:
Novartis

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