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» Products & Services » » Market Research, Analytics and Forecasting » Process Excellence and Productivity Management

Consumer Marketing Research Innovation: Using Emerging Market Research Tools Such as Mobile and Online

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ID: 5256

Features:

14 Info Graphics

11 Data Graphics

100+ Metrics

8 Narratives

Pages/Slides: 32

Published: Pre-2019

Delivery Format: Online PDF Document

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Consumer Marketing Research Innovation: Using Emerging Market Research Tools Such as Mobile and Online"

STUDY OVERVIEW

New technologies and online platforms have dramatically increased the ability of consumers to educate themselves about products and companies. Likewise, these same technologies and online platforms have expanded the tools and techniques available to market researchers seeking insights into consumer behavior. However, the adoption of new market research techniques like mobile research and social listening is varied across different industries.


Best Practices, LLC conducted this cross-industry benchmarking study to demonstrate which emerging market research tools companies are using and why. The research includes narratives from market research leaders regarding the use of mobile research, social listening and gamification. The study also reflects which vendors/software research participants are using to monitor social media.

This study includes data on three segments: pharmaceutical companies, non-pharmaceutical companies and the Total Benchmark Class.

KEY TOPICS

  • Utilization of emerging market research Tools
  • Factors pushing Use of emerging market research Tools
  • Rating of Software/Vendors Used to Monitor Social Media Use
  • List of Market Research Firms Utilized by Participants

SAMPLE KEY METRICS
  • Frequency of utilization of specified emerging marketing research tools (including mobile and online tools) for studying patient/consumer behavior (pharma)
  • Reason for use of emerging marketing research tools (pharma)
  • Frequency of utilization of specified emerging marketing research tools (including mobile and online tools) for studying patient/consumer behavior (non-pharma)
  • Reason for use of emerging marketing research tools (non-pharma)
  • Frequency of utilization of specified emerging marketing research tools (including mobile and online tools) for studying patient/consumer behavior (Total Benchmark Class)
  • Reason for use of emerging marketing research tools (total Benchmark Class)
  • Effectiveness of listed software/tools used to monitor social media content (pharma)
  • Effectiveness of listed software/tools used to monitor social media content (nonpharma)
  • List market research firms you have worked with that were innovative

SAMPLE KEY FINDINGS
  • Online Communities Offer Bottomless Pool of Consumer Insights: Online communities are a valuable qualitative source of consumer insights and yet the tool appears to be underutilized. In the Pharma Segment, 50% said they were using online communities sometimes while the other half said they don’t use them at all. Meanwhile, 61% of the Non-pharma Segment said they use them either sometimes or frequently.

STUDY METHODOLOGY

Fifty-nine benchmark survey respondents from 58 companies participated in this study. In addition, research analysts conducted executive interviews with eight selected respondents to collect qualitative data and insights.

Industries Profiled:
Pharmaceutical; Health Care; Market Research; Marketing; Service; Transportation; Insurance; Advertising; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Utilities; Consulting; Manufacturing; Financial Services; Telecommunications; Education; Real Estate; Electronics; Computer Hardware; Computer Software; Communications; Medical Device; Professional Services; Consumer Products


Companies Profiled:
Grifols; HIT Global; Sample Answers; Lifestyle Marketing; Veeda Clinical Research; Metropolitan; Midwest Employers Casualty Company; Catalpha; Sanofi; SMUD; ic axon; SCL Systems Consulting; Coleman; The SoNo Group; DDI; IBS; Merck Serono; uatae; National Housing Trust; MTS; Daiichi Sankyo; Sekisanchi ; Landmark Group; Emirates Post; Ferring Pharmaceuticals; 20/20 Research; CDW; Quadra; GE Healthcare; vetoquinol; synergesic; Independence Blue Cross; ARIAD; gemalto; Teva Neuroscience; Klick Health; EMD Serono; EPR; Merck; Bright Horizons; Teva Pharmaceutical Industries Ltd; R2Business Solutions; Janssen; brunner; Novo Nordisk; Zillner; Johnson & Johnson; HFS Research; Biogen Idec; Medtronic; UCB Pharma; American Dental Association; Maxcom; China HR Insight; Convergys; Unilever; MidAmerican Energy Company; Emirates Group

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

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