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25DB




Products & Services Marketing Management Marketing Teams: Structure, Staffing and Budgets

Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies

ID: 5048


Features:

4 Info Graphics

23 Data Graphics

100+ Metrics


Pages/Slides: 33


Published: Pre-2013


Delivery Format: Online PDF Document


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies"


STUDY OVERVIEW


Assessing and allocating the correct level of resources is vital to ensure steady performance levels during the fluctuating business environment and changing growth goals that often occur during the course of an organization's existence.

This benchmark research study assesses marketing staffing and activity versus growth and margin rates, specifically for the Medical Device health care sector. Best Practices, LLC's research examined the marketing staffing and performance levels of Medical Device companies to understand optimal performance ranges. The benchmark field work developed and analyzed the importance of more than 15 critical performance factors.

The benchmarks developed by this assessment will provide Medical Device marketing organizations with direction for strategic and tactical marketing activities to support their product portfolios in optimizing growth and profitability rates.

KEY TOPICS

  • What Staffing and Productivity Levels Exist across Medical Device Companies?
  • What Growth and Profit Margin Levels Characterize High Performance?
  • What Strategic Marketing Activities are most Important and Consume the Greatest Resources?


KEY METRICS
  • Number of Medical Device Products Supported Per Tactical and Strategic Marketing FTE
  • Number of Strategic and Tactical Medical Device Marketing FTEs per $100 Million
  • Time & Activity Benchmarks for Strategic and Tactical Medical Device Marketing Staff
  • Strategic and Tactical Medical Device Marketing Staff Benchmarks Across Key Activities

METHODOLOGY

Sixteen marketing executives representing either full-company or unique business unit perspectives participated in the field research. Eleven Medical Device companies are represented.

Industries Profiled:
Pharmaceutical; Medical Device; Health Care; Manufacturing; Biotech


Companies Profiled:
Abbott Laboratories; Becton Dickinson; Hospira; LifeScan; Medtronic; Respironics; BARD; Medrad; Response; Cardinal Health; Stryker


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.