Using Marketing Benchmarks to Assess Productivity and Service Levels at Medical Device Companies

Assessing and allocating the correct level of resources is vital to ensure steady performance levels during the fluctuating business environment and changing growth goals that often occur during the course of an organization's existence.

This benchmark research study assesses marketing staffing and activity versus growth and margin rates, specifically for the Medical Device health care sector. Best Practices, LLC's research examined the marketing staffing and performance levels of Medical Device companies to understand optimal performance ranges. The benchmark field work developed and analyzed the importance of more than 15 critical performance factors.

The benchmarks developed by this assessment will provide Medical Device marketing organizations with direction for strategic and tactical marketing activities to support their product portfolios in optimizing growth and profitability rates.

KEY TOPICS

• What Staffing and Productivity Levels Exist across Medical Device Companies?
• What Growth and Profit Margin Levels Characterize High Performance?
• What Strategic Marketing Activities are most Important and Consume the Greatest Resources?

• Number of Medical Device Products Supported Per Tactical and Strategic Marketing FTE
• Number of Strategic and Tactical Medical Device Marketing FTEs per $100 Million
• Time & Activity Benchmarks for Strategic and Tactical Medical Device Marketing Staff
• Strategic and Tactical Medical Device Marketing Staff Benchmarks Across Key Activities

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