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Products & Services Sales and Marketing Marketing Management Deploying Marketing Programs Marketing Communication and Promotion Stakeholder Needs

Value Chain: Methods and Means of Communication Delivery -- Part 1

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ID: 3685


Features:


Words: 1,270


Published: Pre-2017


Delivery Format: Online


 

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One of the primary challenges facing marketing communications professionals is to effectively deliver data throughout the value chain. To insure that the intended stakeholder absorbs a message, best-in-class teams will use different approaches and techniques in order to account for differences in the way people retain information. This is one of two documents that look at various company's methods and means of delivery.

Industries Profiled:
Manufacturing


Companies Profiled:
Caterpillar; General Motors; Hewlett-Packard; Graybar Electric

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