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» Products & Services » » Sales and Marketing » Marketing Management » Deploying Marketing Programs » Marketing Communication and Promotion » Stakeholder Needs

Value Chain: Methods and Means of Communication Delivery -- Part 2

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ID: 3686

Features:

Words: 1,119

Published: Pre-2020

Delivery Format: Online

 

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  • STUDY OVERVIEW
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One of the primary challenges facing marketing communications professionals is
to effectively deliver data throughout the value chain. To insure
that the intended stakeholder absorbs a message, best-in-class teams will use
different approaches and techniques in order to account for differences in the
way people retain information. This is the second of two documents that look at various company's methods and means of delivery.

Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
Caterpillar; 3M; Hewlett-Packard; Graybar Electric

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