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Medical Affairs » Medical Affairs Excellence
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Medical Affairs groups face a constantly evolving healthcare landscape that requires Medical Affairs leadership to continually adjust what external groups they work with and how they work with them. Advocacy groups and guidelines organizations are among the external groups that Medical Affairs interact with to provide medical support for their organization.
But its not always clear which Medical Affairs functions and activities resonate best with these two dissimilar external groups. To provide current insights into how pharma companies are serving advocacy groups and guidelines organizations, Best Practices, LLC performed this research study to probe Medical Affairs' roles, tools, effectiveness and success metrics in serving these external stakeholders.
This study will help Medical Affairs leaders identify the tools, activities, services that peers are utilizing to interact with advocacy groups and guidelines organizations. It also provides key performance indicators and best practices to demonstrate value to these groups.
For this research, Best Practices, LLC engaged 50 Medical Affairs experts at 33 companies through a benchmarking survey. Research participants include Chief Medical Officer (CMO), VPs, Heads, Directors, Managers/Leaders and Specialists.