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25DB




Products & Services Marketing Management Digital Marketing

Web Design Roles & Responsibilities (Pharmaceutical)

DB Image

ID: 3596


Features:

Graphics


Words: 1,371


Published: Pre-2014


Delivery Format: Online


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Define roles and responsibilities to create a sense of ownership and
accountability.
Our interviews suggest that major pharmaceutical companies employ
cross-functional teams to drive their web design and implementation. Typically
the team has representatives from Marketing, Corporate Affairs, IS, and the
Legal and Regulatory Department.



However, best practice companies also create a clear ownership of web
development by defining roles and responsibilities, especially determining who
has ultimate authority over the Web. Our interviews indicated that at half of
the pharmaceutical companies Corporate Affairs spearheads website development,
while Marketing and Communications is the leader of Internet presence for the
other half of companies. Interviewed executives from companies of the first
category emphasized the importance of providing a cohesive corporate image over
the Internet ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
Leading Pharmaceutical Companies


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.