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Research Webcast Series: Health Outcomes Liaisons: Bridging the Information Gap between Pharma and Payers

ID: WEB-45


Pages: 1


Published: Pre-2013


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview


"Health Outcomes Liaisons: Bridging the Information Gap between Pharma and Payers" pulls together quantitative and qualitative insights from a recent primary research study to highlight critical benchmarks and exclusive insights detailing how leading pharmaceutical, biotechnology, and medical device companies are leveraging their fledgling HOL functions to compete successfully in today’s outcomes-focused healthcare market.


Length: 45 minutes


Expect to learn:

  • Staffing and budget metrics for Health Outcomes Liaison programs
  • Scope, frequency, and timing of value-added services provided by HOLs
  • Methods for HOLs to engage with key internal and external customers, while differentiating themselves from Medical Science Liaisons
  • How to differentiate the roles of other educator groups, such as Medical Science Liaisons
  • Common pitfalls and next steps for leaders of HOLs

Invited attendees: Executives and managers who lead or oversee Health Outcomes Liaisons, Managed Markets, Payer Strategy, or Health Economics and Outcomes Research are invited to attend. Your colleagues in Medical Affairs, Account Management, and Sales may also benefit from attending.


Speaker: Cameron Tew


Cameron Tew
Executive Director of Research

Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.

Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Biotech; Medical Device; Pharmaceutical


Companies Profiled:
Pharmaceutical Companies