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Research Webcast Series: Four Ways to Maximize the Value of Pharmaceutical Brand Franchises through Sales Force Efficiencies

ID: WEB-46


Pages: 1


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview



"Four Ways to Maximize the Value of Pharmaceutical Brand Franchises through Sales Force Efficiencies" pulls together quantitative and qualitative insights from a recent primary research study to highlight critical benchmarks and exclusive insights detailing how leading pharmaceutical and biotechnology companies leverage promotional efficiency to support multiple products and indications.


Length: 45 minutes

Expect to learn:

  • Opportunity areas of greatest cost savings within an integrated product franchise sales force
  • Areas of franchise management where Center of Excellences should exist
  • Building blocks of the Franchise Value Pyramid
  • Relationship of a portfolio's therapeutic area specialization to increased physician access
  • Red Alert risks for launching multiple products with similar indications

Invited attendees: Executives and managers in Commercial, Marketing or Sales who lead or oversee brand franchises, integrated product portfolios, multiple products with similar indications, or sales force effectiveness are invited to attend. Therapeutic area leaders also are invited to attend.


Speaker: Cameron Tew


Cameron Tew
Executive Director of Research

Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.

Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Biotech; Medical Device; Pharmaceutical


Companies Profiled:
Pharmaceutical Companies