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Research Webcast Series: From the Classroom to the Boardroom: How Training Can Propel Market Researchers from Order-takers to Trusted Business Advisors

ID: WEB-28


Pages: 1


Published: Pre-2014


Delivery Format: Online


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview

Based on recent primary research by Best Practices, LLC, "From the Classroom to the Boardroom: How Training Can Propel Market Researchers from Order-takers to Trusted Business Advisors" will include findings from extensive research on how leading companies are meeting market research training challenges by:

  • Choosing appropriate delivery approaches to maximize skills adoption
  • Providing relevant content
  • Differentiating training for corporate vs. regional market researchers and long-term vs. rotational staffers
  • Keeping market research training costs down

Length: 60 minutes

The webcast will feature numerous case examples of how companies participating in our benchmarking studies have overcome these and other challenges to provide training that enables the market research department to provide value to its internal clients and retain its relevance in a changing marketplace.


Invited attendees: Executives and managers who lead or oversee a corporate Market Research or Market Analytics function. Marketing leaders and Commercial Operations leaders may also benefit from attending this research webcast.


Speaker: Martha Haswell


Martha Haswell
Senior Research Consultant

Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years’ research experience, including six in the pharmaceutical sector, Martha has successfully completed studies that helped clients build or improve structures and processes within sales, marketing, information services, shared services, and market research organizations.

Recent projects for clients identified best practices for developing high-performing district sales managers and highlighted market research methods that lead to better understanding of the needs of managed markets (payers). Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.


System Requirements:

PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled: