Product launch is a long path filled with pitfalls and opportunities to succeed. Strong launch planning and execution brings together cross-functional teams reflecting the roles of marketing, R&D, medical affairs and scientific communication. What are the critical factors that enable these cross-functional teams to successfully launch a new product?
Drawing upon recent field research, Educating the Marketplace to Support Successful Diabetes Product Launches, Chris Bogan, CEO, Best Practices, LLC, will share key benchmarks and best practice insights.
Join us for this webinar to discover 10 critical steps to achieving launch success.
Date: Friday, January 7, 2011
Time: 2:00 PM - 3:00 PM EDT
Speaker: Chris Bogan
Chief Executive Officer & Founder
Chris Bogan is the Chief Executive Officer and Founder of Best Practices, LLC, a global leader in the field of best practice performance improvement. Based in Chapel Hill, North Carolina, Best Practices, LLC has served 48 of the top 50 global bio-pharma companies. Chris’ advisory work has focused on market-entry success, blockbuster product launches, marketing excellence, sales force effectiveness, and lifecycle management.
His published books and articles have concentrated on ways that companies can use best practice insights to create economic value by accelerating revenue, innovation and profit growth. He is co-author of the widely acclaimed books, Benchmarking For Best Practices: Winning Through Innovative Adaptation, and The Baldrige: What It Is, How It's Won, and How To Use It To Improve Quality In Your Company.
Chris has spoken widely before business audiences in North America, Europe, Asia and Latin America. He is an advisor to numerous corporations, universities, governmental agencies, and management magazines on best practice and performance trends. Chris has also been a keynote speaker for the annual Pharma CI conference in New Jersey for the past three years.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.6 or newer
Required: iPhone®, iPad®, Android™ phone or Android tablet