1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
661A8626D4DE1E51D85257BF900781B9D
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/webinar-expand-product-portfolio-while-avoiding-cannibalizing-established-brand?opendocument
18
19opendocument
2054.90.204.233
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25BMR




» Products & Services »

Research Webcast Series: Launch the New but Keep the Old: Expanding Product Portfolios without Cannibalizing Established Brands

ID: WEB-51


Pages: 1


Published: Pre-2013


Delivery Format: Online


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview

"Launch the New but Keep the Old: Expanding Product Portfolios without Cannibalizing Established Brands" pulls together quantitative and qualitative insights from a recent benchmarking study, real-world case studies, quotes from brand directors and managers, and exclusive analysis on pitfalls to avoid and proven practices for excellence in multi-brand marketing.


Length: 45 minutes

Expect to learn:

    • A 10-step framework for multiple brand marketing excellence
    • Successful brand promotion strategies for multiple products in the same category
    • Average percentage of combined marketing spend allocated to newer products
    • Marketing activity investment mix of the old vs. the new product
    • Effective positioning strategies for minimizing cannibalization


Invited attendees: Executives and managers who lead or oversee new or established brands, marketing, portfolio management, and product launch are invited to attend. Your colleagues in commercial strategy, market research, new product planning may also benefit from attending this webinar.


Speaker:

Martha Haswell
Senior Research Consultant

Martha Haswell leads quantitative and qualitative research projects for Best Practices, LLC clients seeking to improve business operations through benchmarking. With 16 years’ research experience, including six in the pharmaceutical sector, Martha has successfully completed studies that helped clients build or improve structures and processes within sales, marketing, information services, shared services, and market research organizations.

Recent projects for clients identified best practices for developing high-performing district sales managers and highlighted market research methods that lead to better understanding of the needs of managed markets (payers). Martha holds a bachelor’s degree in journalism and a master’s degree in information science, both from the University of North Carolina at Chapel Hill.


System Requirements:

PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Biotech; Medical Device; Pharmaceutical


Companies Profiled:
Pharmaceutical Companies