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» Products & Services »

Webinar: Best Practices for Gaining Access and Forging Relationships with Key Opinion Leaders

ID: WEB-10


Pages: 1


Published: Pre-2013


Delivery Format: Online


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview


Medical science liaisons have become more crucial for forming and leveraging relationships with Key Opinion Leaders. In fact, our recent study indicates that the level of involvement of MSLs in bringing a drug to market and defining its success has increased dramatically from 2009 to 2011.

Best Practices, LLC’s latest webinar will present the optimal size, mix and service frequencies of these elite medical specialists in an effort to build strong, productive relationships.

Attend this webinar and gain the actionable insights on:

  • Pre and Post-Launch Service Activities
  • Gain insights into Structuring and Aligning Medical with Sales Organization
  • Identify Optimal Call Frequencies and Service Levels with Thought Leaders
  • Identify Relationship Management Standards of Excellence
  • Budget Allocation to MSLs

Part of this webinar will focus on longitudinal data from 2009 as well as current data for 2011 that allows executives to see the shift in activities and the drivers that lead companies to utilize MSLs in various ways.


Speaker: Cameron Tew

Cameron Tew
Executive Director of Research


Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Cameron works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.

Cameron has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management. He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.


Date: Monday, June 27, 2011 or Friday, July 1, 2011

Time: 2:00 PM - 3:00 PM EDT


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Medical; Electronics; Laboratories; Biopharmaceutical; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Communications; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled: