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Best Practices Webinar Series: Don't Be a Lemming: Five Ways to Plan for and Avoid the Patent Cliff

ID: WEB-26


Pages: 1


Published: Pre-2013


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview

"Don't Be a Lemming: Five Ways to Plan for and Avoid the Patent Cliff" pulls together quantitative and qualitative insights from primary research to provide you with practical tools and tactics to maximize the potential of mature brands at your company.


Length: 60 minutes



Expect to learn:

  1. Review the need for patent lifecycle management
  2. Propose ways to integrate lifecycle management throughout a drug’s patent
  3. Provide practical tips for dealing with possible lifecycle management tactics with a focus to their timing and costs
  4. Share strategies and corporate structures that are most effective for extending the commercial life of mature products.
  5. Examine success rates & ROI of different strategies that leading companies have used to maximize mature-brand value

Invited attendees:
Leaders and managers who are responsible for or contribute to lifecycle management planning.


Speaker: Cameron Tew


Cameron Tew
Executive Director of Research

Cameron Tew joined Best Practices, LLC, in early 2004, bringing a wealth of experience in research, analysis, field interviews and management/project leadership from 14 years in the media industry. Mr. Tew works directly with clients on existing initiatives and also contributes to the development of new services to help biopharmaceutical and medical device companies improve their commercial operations.

Mr. Tew has delivered industry presentations on a breadth of topics including new product planning, product launch, competitive intelligence, Medical Affairs, Medical Science Liaisons, sales communication and talent management.
He has been published and quoted in various industry and technology publications including Med Ad News, Pharma Voice, Pharma Focus, First Word Reports, Product Management Today, Pharmaceutical Technology and Innovations in Pharma Technology.


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research


Companies Profiled:
Pharma; Biotech; Medical Device Companies