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Best Practices Webinar Series: Physician e-Sampling Program Management: Back to the Basics

ID: WEB-25


Pages: 1


Published: Pre-2014


Delivery Format: Online


 

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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview

"Physician e-Sampling Program Management: Back to the Basics" pulls together quantitative and qualitative insights from primary research to provide you with practical tools and tactics for managing an effective and efficient physician e-sampling program at your company.



Date and time:
Tuesday, March 20 at 11AM EST


Expect to learn:


1. Promotional budget levels earmarked for physician e-sampling
2. External launch timing of program to physicians
3. Physician e-sampling usage by therapeutic area
4. Components of a e-sampling performance dashboard
5. Key challenges and pitfalls of physician e-sampling programs


Invited attendees:
Executives in Marketing, Sales, and Managed Markets are invited to attend. Colleagues in e-Business may also benefit.


Speaker: Bob Bullock


Bob Bullock
VP, Research & Advisory Services

Bob Bullock brings more than 25 years of industry experience to BPLLC's leadership and client support. He has participated on sales, marketing, regulatory, launch, Oncology business unit, and other teams within the biopharma industry.

Prior to joining Best Practices, Mr. Bullock served for more than 22 years in commercial leadership roles for Novartis, Merck and other healthcare companies. He has experiences in multiple therapeutic areas and in diverse leadership assignments for specialty care and primary care / blockbuster brands.

Mr. Bullock has led cross-functional diverse teams with market expansion, product introductions, and restructured sales organizations to grow top-line revenue and optimize bottom-line objectives. He is experienced professionally and personally in global business initiatives and culturally competent product and service delivery.


System Requirements:
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer


Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research


Companies Profiled:
Pharma; Biotech; Medical Device Companies