"Physician e-Sampling Program Management: Back to the Basics" pulls together quantitative and qualitative insights from primary research to provide you with practical tools and tactics for managing an effective and efficient physician e-sampling program at your company.
Date and time: Tuesday, March 20 at 11AM EST
Expect to learn:
1. Promotional budget levels earmarked for physician e-sampling
2. External launch timing of program to physicians
3. Physician e-sampling usage by therapeutic area
4. Components of a e-sampling performance dashboard
5. Key challenges and pitfalls of physician e-sampling programs
Invited attendees: Executives in Marketing, Sales, and Managed Markets are invited to attend. Colleagues in e-Business may also benefit.
Speaker: Bob Bullock
VP, Research & Advisory Services
Bob Bullock brings more than 25 years of industry experience to BPLLC's leadership and client support. He has participated on sales, marketing, regulatory, launch, Oncology business unit, and other teams within the biopharma industry.
Prior to joining Best Practices, Mr. Bullock served for more than 22 years in commercial leadership roles for Novartis, Merck and other healthcare companies. He has experiences in multiple therapeutic areas and in diverse leadership assignments for specialty care and primary care / blockbuster brands.
Mr. Bullock has led cross-functional diverse teams with market expansion, product introductions, and restructured sales organizations to grow top-line revenue and optimize bottom-line objectives. He is experienced professionally and personally in global business initiatives and culturally competent product and service delivery.
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Required: Mac OS® X 10.3.9 (Panther®) or newer