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Research Webcast Series: Turning the ROI Corner: Pharma Digital Marketing's Lessons Learned & Next Steps for 2014

ID: WEB-50


Pages: 1


Published: Pre-2014


Delivery Format: Online


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Overview

"Turning the ROI Corner: Pharma Digital Marketing's Lessons Learned & Next Steps for 2014" pulls together quantitative and qualitative insights from two cross-industry benchmarking studies on overcoming challenges marketers face in the digital landscape. Supporting information includes real-world case studies, verbatims from digital strategy leaders in life sciences companies, and longitudinal data comparisons about where Digital Marketing is evolving the most quickly.


Length: 45 minutes

Expect to learn:

    • Tracking metrics for greater effectiveness
    • Identifying and mitigating regulatory risk
    • Aligning internally to overcome structural challenges
    • Prioritizing Digital Marketers' skills and training
    • Increasing staffing and investment in the growing function


Invited attendees: Executives and managers who lead or oversee Multi-channel Marketing, Digital Strategy, eMarketing, and iPad/Tablet Field Communications are invited to attend. Your colleagues in Brand Marketing, Public Relations, or Corporate Communications may also benefit from attending this webinar.


Speaker: James Drake

James Drake
Head, Digital Marketing Consortium

James brings experience in medical advertising, teaching, and business management to his work at Best Practices, LLC. He interviews executives and managers throughout the pharmaceutical, biotech, and medical device sector, analyzing corporate processes and writing benchmarking and competitive intelligence reports.

In his time with Best Practices, LLC, James has led research and consulting projects on behalf of leading global healthcare companies in the areas of Market Research, E-Commerce & Online Marketing, Customer Service & Complaint Management, Supply Chain & Logistics, and Business Continuity & Crisis Management. James graduated from Amherst College with a bachelor’s degree in English.


System Requirements:

PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Biotech; Medical Device; Pharmaceutical


Companies Profiled:
Pharmaceutical Companies