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Webinar: Physician and KOL Management to Set the Stage for a Strong Market Entry

ID: WEB-20

Pages: 1

Published: Pre-2013

Delivery Format: Online

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS

Overview


Join us for this webinar to discover how other organizations have effectively built strategies around Physician and KOL management practices for driving new-product market entry dynamics. In this session, we will also identify pitfalls and winning practices that will help you strengthen these relationships and ensure successful new product launch into the commercial market place.


Webinar will include tips on:


  • Thought Leader Engagement
  • Early Physician Education
  • Winning a Physician’s Initial Trial of a New Product
  • Preparing Market Constituents
  • Resource Allocation for Key Stakeholders
  • Investment Requirements, Allocation & Timing
  • New Technologies for Informing Patients and Physicians
  • Pitfalls and stumbling blocks to avoid

Length: 60 minutes



Speaker: Jeff Zimmer



Jeff Zimmer
Senior Research Consultant

With 20 years of journalism experience, Jeff brings a diverse background in business analysis and reporting to the research team. Prior to joining Best Practices, LLC, Jeff was Business Editor at The Durham (N.C.) Herald-Sun where he oversaw coverage of the business community, including technology and pharmaceutical firms in the Research Triangle Park. He previously reported on medicine for the newspaper, including Duke University and University of North Carolina health systems. Additionally, he was editor of The Washington Drug Letter, a weekly newsletter that covers regulatory issues that arise between the U.S. Food and Drug Administration and pharmaceutical industry.

Recent projects for Top 10 life sciences clients include: Winning Strategies for Working with the FDA on Successful NDAs, Corporate Affairs Excellence: Optimizing Group Structure & Operations, Clinical Affairs Excellence: Benchmarking Clinical Trial Strategies to Ensure Medical Device Success in a Global Marketplace, and many others. Clients used the research to more effectively navigate the FDA review and approval process, to establish effective structures and operations to optimize corporate affairs sub-groups, and to guide clinical operations in emerging markets.


System Requirements:
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet

Industries Profiled:
Market Research; Manufacturing; Medical Device; Pharmaceutical; Financial Services; Service; Retail; Research; Computer Software; Diagnostic; Health Care; Transportation; Biotech; Clinical Research; Consulting; Distribution; Insurance; Hospitality; Telecommunications; Technology; Professional Services; High Tech; Automobile; Utilities; Energy; Consumer Products; Chemical; Biopharmaceutical; Medical; Electronics; Laboratories; Banking; Computers; Entertainment; Internet; Computer Hardware; Aerospace; Academic; Media; Communications; Education; Newspapers; Government; Shipping; Science; Office Supplies; Marketing; Office Equipment; Cable; Advertising; Defense; Military; Diversified; Sports; Technology; Public Relations; Multiple; Logistics; Publishing; Real Estate; Construction; Architecture; Engineering; Aviation; Legal; Test Industry; Non-Profit; Business; Orthopaedics


Companies Profiled: