White Paper: Elevating Market Access: Strategies for Thriving in a Value-Based Healthcare Environment

critical function within pharmaceutical organizations, enabling them to navigate the
complexities of payer interactions and value-based care. As healthcare systems worldwide
increasingly prioritize value over volume, the strategic importance of Market Access continues
to rise. This white paper delves into the transformative changes and strategic imperatives
that are reshaping Market Access.

Best Practices, LLC, renowned for its industry-leading research and advisory services, has
synthesized insights from two of its benchmarking studies to identify key trends and strategies
that are driving success in Market Access. Our findings highlight the pivotal elements that
contribute to the success of Market Access groups, from budget trends to effective payer
engagement activities. Furthermore, our research outlines a structured approach to leveraging
ROI for measuring and enhancing the effectiveness of Market Access strategies. Finally, we
provide insights into the strategic imperatives necessary for thriving in this complex and
competitive environment.

The findings and benchmarks examined in this white paper include:

• Market Access Budget Evolution
• Organizational Structure and Reporting
• Payer Engagement Activities
• Leveraging ROI for Success Measurement
• Overcoming Access Challenges
• Success Factors for High-Performing Market Access Groups