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White Paper: Examining Market Research Functions

Whitepaper Image

ID: BEB-03


Pages/Slides: 5


Published: Pre-2013


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS


This research sample benchmarks the market research functions of seven leading pharmaceutical companies. Metrics include staff and budget size, organizational structure and departmental focus. This research originated with the Best Practices, LLC Business Excellence Board (BEB.)

Industries Profiled:
Pharmaceutical; Health Care; Diagnostic; Medical Device; Manufacturing


Companies Profiled:
Eli Lilly and Company; AstraZeneca; Abbott; Johnson & Johnson; Merck; 3M; Ortho Biotech