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Products & Services

White Paper: From the Lab to the Marketplace: Product Launch Best Practices for Achieving Commercial Success

Whitepaper Image

ID: BEB-26


Pages/Slides: 10


Published: Pre-2014


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS

Click on
"Buy Now" on the right to download our white paper "From the Lab to the Marketplace: Product Launch Best Practices for Achieving Commercial Success"

As the industry continues its dynamic growth, biotech companies need to adapt rapidly to the constantly changing market conditions. Strategic decision-makers must determine how best to face the challenges and opportunities of commercializing new products in this high risk—high reward environment by organically building a commercial product launch presence.
This white paper examines some of the best practices and lessons learned in key areas of commercial launch that Best Practices, LLC has developed in its almost 15 years of advising specialty pharmaceutical and biotech companies as they gear up for new product launch:
Marketing Activities
Sales Force Support
Thought Leader Development
Market Research
Managed Care

By benchmarking resource allocations in each of these critical areas against industry leaders, companies initiating their commercial launch can assess their market position and determine the changes necessary to ensure rapid market penetration of their new product.

For more information, contact us at 919-403-0251 or e-mail us at best@best-in-class.com

Industries Profiled:
Biotech; Pharmaceutical


Companies Profiled:
Various Pharma and Biotech