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» Products & Services » » Market Access » Payer Market Research

White Paper: Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight

Whitepaper Image

ID: BEB-49

Pages/Slides: 6

Published: Pre-2019

Delivery Format: PDF

 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
Please click on "Buy Now" to obtain the white paper on “Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight.”

Due to its high impact on the commercial success of pharmaceutical products, healthcare firms are striving to create effective strategies to understand and respond to the needs of government and commercial payers in the highly-influential Managed Markets sector. They seek to improve their access to payers to develop useful Managed Markets insights before product launch.

This white paper identifies the market research activities and structures that are most effective for gaining access to – and gathering insights from – the increasingly important Managed Markets sector. Select key findings in the white paper include the global managed markets market research activities with the highest impact on strategic choices or decisions, most effective approaches for developing insights about hard-to-reach Managed Markets channel partners, and impact of increasing payer influence.

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research; Communications


Companies Profiled:
Pharma; Biotech; Medical Device Companies




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