White Paper: Optimal Resource Planning for a Successful Product Launch

STUDY OVERVIEW
BENCHMARK CLASS

The launch environment has never been as challenging for pharma as it is now.

While the pandemic has changed many aspects of the launch dynamic, some things remain the same: maximizing the uptake curve at product launch is driven by valuable positioning, aligned pre-launch stakeholder engagement, and preparedness.

A significant factor in reaching these goals is appropriate resourcing (spend and team) for the right mix of commercial and medical activities, with the right timing and sequence.

Best Practices, LLC conducted primary benchmarking research – spotlighted in this white paper – to identify investment benchmarks for launch activities during the four budget years leading up to launch. The research findings will support brand and marketing leaders in developing optimal total resourcing plans and fund allocations for their new brands based on Peak-Year Sales Forecast, Market Archetype, Product Type, and Physician Type.

Specifically, the findings and benchmarks address:

Industry investments for new pharmaceutical product launch from 3 years prior to launch, through launch year
Budget allocation to key marketing, education and market access activities during and prior to launch
Investment timing for 50+ launch activities
FTE allocation to key launch activities
Budget and activity trends
Top launch success factors

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research; Communications

Companies Profiled:
Pharma; Biotech; Medical Device Companies

White Paper: Optimal Resource Planning for a Successful Product Launch

ID: BEB-88

Pages/Slides: 7

Published: 2021

Delivery Format: PDF

RELATED RESEARCH

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