Please click on "Buy Now" to obtain the complimentary white paper on “Optimizing Global Brand Website Launches.”
Brand website serves as an important platform for healthcare firms to engage key stakeholders, including healthcare professionals, payers, patients, and advocacy groups. Leaders in the pharmaceutical, medical device and biotech industries may find it challenging to optimize their brand website creation and maintenance processes due to the multifaceted elements involved in it.
This white paper illustrates how to best leverage the global online presence of a product at launch and fulfill the diverse needs of key stakeholders, while being mindful of regional differences in culture and regulatory environment. Select key findings in the white paper include the variables that favor multiple website approach for a global product and performance metrics used to measure global website success.