White Paper: Pioneering Patient-Centricity with Journey Maps & Co-Creation

STUDY OVERVIEW
BENCHMARK CLASS

In an era where patients are actively shaping their healthcare journeys, pharmaceutical organizations are racing to embrace patient-centricity. Amid the plethora of patient-focused solutions, the strategic employment of patient journey mapping and co-creation has emerged as a pivotal means for pharma to listen to the patient voice and unlock invaluable insights.

Forward-thinking companies have leveraged patient journey mapping to traverse the labyrinth of a patient's experience, from the emergence of symptoms to diagnosis, treatment, and long-term management. This understanding is further elevated by a paradigm shift towards co-creation, where patients are engaged early – whether it be in the research and development phase, crafting comprehensible lay summaries, devising groundbreaking treatments, or co-creating educational and support resources.

Best Practices, LLC engaged representatives from 26 biopharma manufacturers in a benchmarking study – spotlighted in this white paper – to help biopharma leaders foster patient-centric growth. It delves into innovative approaches, winning practices, and recommended vendors whose contributions have left a profound imprint on patient journey mapping and co-creation. This white paper illuminates the critical aspects of patient journey mapping: capabilities, structure, staffing, high-impact areas, data sources, validation, automation, choice of vendors, innovation, and key performance indicators (KPIs). It further underscores the burgeoning significance of patient co-creation, covering program design phases, engagement channels, high-impact realms, and the latest innovative trends.

The findings and benchmarks examined in this white paper include:

Patient Journey Mapping Capabilities, Structure, and Staffing
Patient Journey Mapping Sources, Impact, and Validation
Patient Journey Mapping Tools, Updates, and Automation
KPIs to Measure Patient Journey Mapping Capability
Vendors for Innovative Patient Journey Approaches
Use of Patient Co-creation Programs
Effective Channels for Co-creation
Frequency of Co-Creation Insights Utilization

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research; Communications

Companies Profiled:
Pharma; Biotech; Medical Device Companies

White Paper: Pioneering Patient-Centric Growth: Navigating Success with Journey Maps and Co-Creation

ID: BEB-97

Pages/Slides: 9

Published: 2023

Delivery Format: PDF

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