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» Products & Services » » Product Launch » Market Entry and Oncology

White Paper: Success Factors and Failure Points in Oncology Product Launches

Whitepaper Image

ID: BEB-57

Pages/Slides: 7

Published: Pre-2019

Delivery Format: PDF

 

License Options:


Download White Paper

 

919-403-0251
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  • STUDY OVERVIEW
  • BENCHMARK CLASS
Please click on "Buy Now" to obtain the white paper on “Success Factors and Failure Points in Oncology Product Launches.”

Having a successful product launch in the complex oncology market is quite a challenging task for marketers. In order to resolve some of the uncertainties associated with oncology product launches, companies need to develop a strategy that will best differentiate their products and draw on insights from thought leaders in the industry.

This white paper delivers qualitative and quantitative insights into new product launch successes and failures. Select key findings in the white paper include the most influential factors in determining pricing against competitors and the minimum level of superior efficacy required to charge more than a branded competitor.

If you would like to purchase the full study this summary is based on click here.

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research; Communications


Companies Profiled:
Pharma; Biotech; Medical Device Companies




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