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» Products & Services » » Sales and Marketing » Marketing Management » Designing Marketing Strategies » Pricing Strategies

Wholesaling Strategy: Increasing Process Efficiency

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ID: 3722


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Words: 824


Published: Pre-2020


Delivery Format: Online


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Implement an electronic communications system to compete for resellers. Excellent distributors have identified the use of EDI systems as a critical component of doing business. The use of EDI is being spurred by the need to lower costs and improve efficiencies. In the cellular industry, as in others, it is imperative for wholesalers to stay at the forefront of technology to provide excellent response and service to their resellers. EDI provides an efficient method for reseller communications and can also be leveraged in areas such as marketing and service provisioning. The top 10 distributors by EDI sales dollars are: Rank Company EDI sales ($ mil ...

Industries Profiled:
Consumer Products; Professional Services; Telecommunications; Utilities


Companies Profiled:
EDI; ROLS; R.J. Reynolds; Kaiser Permanente; Bellcore

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