Wholesaling Strategy: Managing Costs to Maximize Margins

Implement systems and procedures that support the corporate wholesaling strategy. Southern Company markets to its customers by providing its products and services at the lowest possible cost. In order to achieve this goal, the company has worked for over ten years to dramatically reduce costs by benchmarking industry leaders and world-class organizations. By reviewing and improving each aspect of its core business processes, the company has extracted over $100 million in costs. This cost reduction and management effort is an ongoing corporate priority. To support its low-cost provider strategy, Southern Company reduces its prices in parallel with cost savings as they are achieved ...

Industries Profiled:
Utilities


Companies Profiled:
Southern Company

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