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Products & Services Sales and Marketing Sales Management Managing Customer Loyalty Customer Satisfaction

Wholesaling Strategy: Maximizing Customer Satisfaction

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ID: 3710


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Words: 1,181


Published: Pre-2016


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Anticipate and proactively meet customer demands.
In response to increased customer demand for flexibility, LG&E Energy Marketing
has instituted a 24-hour realtime electricity trading operation. Such customer
focus is aligned with the organizational philosophy that major accounts are
partnerships. It markets to its customers based on its depth of industry
expertise, and attempts to convey the impression that it is continually working
on their behalf.

“We go in and tell them what we can do that you can’t or haven’t chosen to do,
and we’ll both make money.”
— LG&E Energy Marketing

Based on this philosophy, LG&E strives to win major accounts by creating a
“win-win” situation in the customer’s eyes ...

Industries Profiled:
Miscellaneous; Utilities


Companies Profiled:
LG&E Energy; other benchmark partners

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