Winning Brand Team Management: Best Practices in Structure, Organization and Leadership

Study Overview
Revenue in biotechnology and pharmaceutical companies is driven by product sales. Since the drugs being sold on the market are the most significant assets these companies own and operate, it is only logical that the way brands are managed should be assessed for risk and evaluated in terms of their governance principles. This study examines how brand teams manage their stakeholder relationships and decision rights, including: team structure and organization as well as leadership responsibilities. Executives and managers working with brand teams can use this research to compare their teams' critical work practices and management performance practices with those outlined in this study.

Key Topics

• Executive Summary
• Team Structure and Organization
• Leadership
• Decision Making

• Brand Team Size and Responsibilities
• Core and Extended Team Representation
• Brand Team Segmented by Primary and Specialty Focus
• Brand Team Leaders Function and Level
• Team Member Accountability
• Conflict Resolution
• Decision Communication Tactics

• Brand team structure follows a consistent pattern across most pharmaceutical companies, therapeutic areas and drugs
• Variations in size and composition of cross-functional teams are usually in response to company-specific conditions.
• The success of brand teams tends to be tied to team issues more than brand issues.

Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Medical Device; Biotech; Chemical; Manufacturing; Consumer Products


Companies Profiled:
Abbott; Takeda; Stiefel; Shire; Schwarz Pharmaceuticals; Roche; Purdue Pharma; Orchid; Novo Nordisk; Novartis; Merial; Johnson & Johnson; GlaxoSmithKline; Genentech; Eli Lilly; Cephalon; Inc.; Biogen Idec; Bayer; Schering AG; Amylin; Alcon Laboratories

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.