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Product Launch » Resource Allocation
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To support new product launch investment decision making at pharmaceutical and biotechnology companies, Best Practices, LLC undertook this research, which benchmarks the total investment for launch activities during the four budget years leading up to launch. This report will support brand and marketing leaders in developing optimal total resourcing plans and fund allocations for their new brands based on Peak-Year Sales Forecast, Market Archetype, Product Type, and Physician Type. The report also highlights the top success factors for effective product launches in the current healthcare environment.
Brand and marketing leaders can refer to this report to develop competitive launch and pre-launch activity budgets to ensure successful U.S. market entry for their new products.
Best Practices, LLC engaged 48 marketing and commercial leaders from 38 leading pharmaceutical, biotech, and life sciences companies through a benchmarking survey instrument, capturing resourcing efforts from 51 product launches. More than 80% of the benchmark participants serve at the director level and above.
Key topics covered in this report include: