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Products & Services

White Paper: Digital Marketing Service Delivery Strategy & Execution: Insights on Pharma Digital Marketing Structure, Brand Alignment, and Analytics

Whitepaper Image

ID: BEB-59


Pages/Slides: 12


Published: 2015


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Please click on "Buy Now" to obtain the free white paper on "Service Delivery Strategy & Execution: Structure / Brand Alignment & Support / Analytics / Data Governance"

While the pharmaceutical industry has been rather slow in adapting to the digital marketing trend, technological developments, shifting consumer and physicians’ online behavior and shrinking budgets have forced biopharmaceutical companies to reassess how they reach and build relationships with key stakeholders.

As marketing activities have begun to shift from traditional in-person methods towards more digital interactions, pharmaceutical companies are starting to develop greater digital marketing capabilities, using functions that oversee Digital Marketing to drive these efforts at efficient service delivery to internal customers.

This white paper presents insights and metrics from benchmark research conducted by the Digital Marketing Consortium at Best Practices, LLC.

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research


Companies Profiled:
Pharma; Biotech; Medical Device Companies