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Products & Services

White Paper: Hotspots in Biopharma Digital and Multichannel Innovation

Whitepaper Image

ID: BEB-60


Pages/Slides: 11


Published: 2015


Delivery Format: PDF


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Download White Paper

 

919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
Please click on "Buy Now" to obtain the complimentary white paper on "Hotspots in Biopharma Digital and Multichannel Innovation."

The rapid growth of digital, mobile and related technologies has transformed the global communications paradigm, and with it, changed the ways in which consumers and professionals access information. In the case of the biopharmaceutical and medical device industry, the development of a balanced, multichannel marketing approach, where organizations harness new technologies, can support the work of the field force, build deeper relationships, foster brand awareness and deliver medical education.

Organizations can optimize their digital marketing strategy by emulating some of the leading practices of digital frontrunners in the biopharmaceutical sector. This white paper analyzes ‘hotspots’ in digital and multichannel innovation, and will provide readers with benchmark data by which they can compare their digital operations with those of industry peers.

Key topics examined in this white paper include the deployment of dynamic content; top uses of mobile devices, point-of-care applications, and wearable technology; and effective approaches to maximize the benefits of social media listening.

This white paper presents insights and metrics from benchmark research conducted by
Best Practices, LLC's Digital Technology Consortium.

Industries Profiled:
Consulting; Biotech; Medical Device; Pharmaceutical; Diagnostic; Clinical Research


Companies Profiled:
Pharma; Biotech; Medical Device Companies