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Zyprexa: Portrait of a Successful Lifecycle for an Atypical Antipsychotic

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ID: 5303


Features:

Metrics, Graphics


Pages/Slides: 4


Published: 2014


Delivery Format: Online PDF Document


 

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This 4-page case study examines Zyprexa, the third atypical antipsychotic therapy when it was approved in 1996 by the FDA. Developed by Eli Lilly, Zyprexa went off patent in 2011 after a 15-year run that saw the drug generate more than $53 billion in sales. This study reviews Zyprexa's market position, side effect profile, as well as the clinical strategy & marketing tactics Lilly used to help make the product a blockbuster even in a crowded market.

This study reviews Zyprexa's strengths, weaknesses and marketing pitfalls that Lilly faced during the product's 1996-2011 period on the antipsychotic market.


Industries Profiled:
Pharmaceutical


Companies Profiled:
Eli Lilly


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