Digital Marketing Excellence: Tracking Effectiveness & Testing New Services (ID: 5251)

This study identifies how organizations utilize digital marketing (DM) tools and metrics to determine the value of the DM function. It examines how DM groups plan, test and roll out new DM services.

Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel Marketing (ID: PSM-285)

This study explores benchmarks for Digital Marketing activity management, budget allocation, structuring and staffing to help executives manage service costs and better serve their business units.

Digital Marketing Excellence: Generating Top Value in an Emerging Healthcare Function (ID: PSM-294)

This report provides insights on performance tracking, new tools and technologies, value demonstration, talent acquisition and development, mitigation of Regulatory risk, and investment trends.

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