This study identifies how organizations utilize digital marketing (DM) tools and metrics to determine the value of the DM function. It examines how DM groups plan, test and roll out new DM services.
This study explores benchmarks for Digital Marketing activity management, budget allocation, structuring and staffing to help executives manage service costs and better serve their business units.
This report provides insights on performance tracking, new tools and technologies, value demonstration, talent acquisition and development, mitigation of Regulatory risk, and investment trends.