Identifying different types of Key Opinion Leaders (KOLs), segmenting them according to their influence and developing appropriate relationships along a product’s lifecycle are important initial steps to successful KOL engagement. Therefore, biopharmaceutical companies must establish the right contact frequency for visits with Key Opinion Leaders and find ways to streamline multiple touch points with KOLs to curb internal competition for their attention.
This Best Practices, LLC video provides insights around the ideal contact frequency for National KOLs and Regional KOLs, and activities that drive KOL management. It provides the best practices and insights around successful KOL engagement.
Medical Affairs leaders can use these insights to develop strategic profiling and recruitment mechanisms to identify core targets, and segment KOLs by the traits required for their needs and strategy.